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We’ve Teamed Up With The Best Digital Automotive Advertising People In The Industry
Engelhardt and Partners Automotive Advertising Agency has been at the forefront of internet advertising since our company was formed in 2002, and have always stressed the importance of integrating online advertising with all other forms of media. Now, as the digital age explodes into fantastic new horizons, we’ve gone a step further in our online advertising efforts. In addition to our in-house experts, we’ve teamed up with Dealer Online Marketing, one of the industry’s leading and most qualified digital marketing groups 100% dedicated to automotive dealers. The programmers and analysts at D.O.M. have experience in developing and optimizing online efforts for automotive dealers going all the way back to beginning of online advertising. The systems they have in place work synergistically with and enhance our own systems, resulting in the most effective and efficient digital marketing available for our clients.
This fusion of creative minds and technical experts has proven to be a true asset to our clients. We can deliver the total package from broadcast and print to Internet advertising and optimization. By working with Dealer Online Marketing, we can offer our clients:
- SEO – Complete organic search engine optimization.
- SEM – The most efficient search engine marketing available for your budget.
- Social Media Marketing – from setting up and maintaining your Facebook, Twitter and YouTube accounts to writing informational blogs, newsletters and email blasts.
- Online Reputation Management – Consistently monitor your online reputation and actively maintain it.
- Integrated CRM – Proven CRM tools to increase your bottom line.
- Integrated Traditional Media – We know the importance of combining traditional marketing efforts with digital advertising, We research and recommend the best media to exploit frequency and reach in your market, for your budget.
Engelhardt and Partners Advertising is excited to be on the crest of the new marketing wave. Are you ready for the future? Is your advertising agency or in-house marketing team capable of giving you maximum R.O.I. while minimizing costs and time? Are they experts in all areas of advertising, with a finger on the pulse of digital marketing and an eye on what the future has to offer? If not, call Dayna Engelhardt at 954-927-2886 and start getting results today.
Digital Marketing :
What you need to know, right now:
Technology is changing by the second. Just a few years ago WiFi, high-speed Internet and web-surfing phones were nothing more than science fiction. Today, we take our fast Internet connections for granted, and enjoy social networks, music and video streaming wirelessly.
In the near future, multiple, fast devices with high-speed Internet connections will be as affordable (and as common) as TVs and stereos. Phones, television, radio and Internet will all be inter-connected. Are you ready for this change? You’d better be…it’s already happening
Enter the integrated advertising agency.
SEO, SEM, social media, website design, email marketing, online newsletters…these systems have long been the domain of techy internet service providers who may have been great at writing code, but lacking in creative style. Now that technology has evolved beyond coding and logarithms, the Creative minds can finally use the Internet for which it was really intended – to provide information and entertainment in an exciting and creative way. We’ve been able to learn the practices generally maintained by internet service providers and integrate them with existing systems and advertising programs. This integration results in the most effective combination of Internet and traditional marketing possible. Additionally, a full-service digital and traditional advertising agency can take care of all your needs with only one point of contact, streamlining your processes and saving you money.
There are digital advertising agencies, there are traditional advertising agencies, and there are the few who have been able to integrate the two into something truly amazing. With intense research into digital mediums and years of solid, traditional advertising expertise, Engelhardt and Partners Automotive Advertising Agency is surfacing as one of the most unique and qualified agencies to handle the important blend of digital and traditional advertising, all under one roof.
From Internet marketing to increasing organic search engine results, our ePulse digital marketing plan covers every aspect of electronic advertising. That’s every aspect. We’ve got a top-notch team of highly experienced coders, designers and analysts that police your online presence like bulldogs. On the traditional marketing side, we’ve got award-winning writers, artists and conceptualists who work along with some of the best account executives in the field. Our creative, like our service, is second to none.
If you would like more information on how your digital and traditional advertising can be combined into one cohesive, efficient effort, call Dayna Engelhardt at 954-927-2886 for a no-obligation consultation.
Getting the Most out of Traditional Media
Everybody’s talking about digital media these days – Internet advertising, text marketing, search engine marketing, social media marketing – and they should, as digital advertising is certainly becoming a major part of advertising’s future. But let’s not forget that the Internet, although a large part of peoples’ lives, is still only just a part of the big picture.
We can’t get caught up in the sweeping Internet boom while forgetting the basics. Television, radio, outdoor advertising, print, and word-of-mouth (i.e., viral) are still extremely strong avenues by which to get your message heard. It’s the right combination of all forms of advertising that gets you the “most bang for your buck.
But how do you know where to spend your money? Is cable economical, and does it have a strong impact in your market? Is local print worth advertising in? Is your Internet store grossing enough profit? You can pull your hair out trying to answer these questions. Here are some tips to help you understand how you can maximized your efforts while minimizing your costs,
1. Research your market. Many businesses make a major mistake before they even open their doors: they misjudge their market. It’s important to know who your potential customers are, and how to reach them. Most businesses buy media on a trial and error basis, based on what they know – and that can lead to a lot of wasted dollars. Even companies that have been in business for years are finding it difficult to ascertain what works and what doesn’t. Hiring a professional advertising firm can save you thousands of dollars from day one, just by properly researching your market, analyzing media reach and cost, and implementing a logical marketing campaign targeted at your customers.
2. Let your traditional advertising support your website, and allow your online advertising to support all other media. All of your advertising should point to two places: your store, and your website. People are more likely to remember a television commercial directing customers to valuable offers posted on your website than they are to remember a dozen offers and prices rattled off in the ad. Give one or two strong offers in your broadcast and direct customers to view even more offers on the net. In most cases the same goes for print and direct mail – If you’re having a sale, support your call-to-action with “stop in this weekend, or visit our website for even more savings”.
3. Added-value media buying. Most companies that attempt to negotiate and buy their own media end up spending a lot more money than they should. An expert media buyer knows how to get the best prices for the best frequency and reach possible, plus perks. Media experts can often put together packages that include online banner ads, extra air time or free print. These are perks that are almost never offered to the general public, again making it a good idea to contract a professional agency when you’re doing serious advertising.
4. Don’t put all your money into one single medium. Everyone knows that diversification is the key to success. You need to cover all viable forms of advertising, as best as possible within your budget. This doesn’t mean you have to buy all media in your market. Say for instance, radio is very expensive in your area, and gives you little return. Fine, don’t run radio – but make sure you hit the other media hard, and make sure your message is clear and cohesive across all media to maximize your branding.
5. Maximize customer retention through traditional and online efforts. Depending on your business and market, traditional direct mail and newsletters can be a very effective tool for maintaining customer relations. You have to remember not everyone has a computer, and there are still a lot of people out there who don’t even have email. Again, it’s knowing your market. A combination of direct mail and email notifications (to those who opt into it) can be a very good way of keeping your name in front of people.
There are many ways to advertise your business, and the world of advertising is changing every day. At Engelhardt and Partners Automotive Advertising Agency, we’ve got our finger on the pulse of today’s marketing opportunities. If you’d like more information on how we can help you strategize, optimize and maximize your advertising, give Dayna Engelhardt and call at 954-927-2886.
