Traditional and Digital Advertising Integration: The key to a truly powerful and effective marketing strategy.
Synergy = Power
It’s a digital world. But digital/web advertising is only a part of a truly powerful and effective marketing strategy
We know how important digital/Internet advertising is to your future success. Without it, you’ll be left behind and your competition will excell. But digital advertising is only a prong of advertising, a part of the big picture.
No matter what you may have heard, traditional forms of automotive advertising are still strong, and still necessary. Don’t believe it? Watch any prime-time TV program and count the national automotive commercials.
In order to be 100% effective, you absolutely must take advantage of all media that works in your market.
It’s the synergy of traditional and digital advertising that results in the most effective marketing for your budget. Television, radio, print, direct mail, email blasts, pay-per-click, search engine optimization, Internet display advertising, social media, iPhone Apps, text marketing…By having Engelhardt and Partners Advertising handle everything, you maximize your advertising potential while minimizing your effort. Plus, you get the advantage of integrated marketing campaigns that remain cohesive across all platforms.
Here are just a few of the advantages to having Engelhardt and Partners Advertising handle all of your digital and traditional marketing needs:
- One go-to contact eliminates time wasted trying to communicate your needs to multiple vendors.
- All advertising retains a cohesive look, sound and feel to better brand your business.
- We take care of all your social media networks, freeing up your time to make sales.
- Maximize your budget by paying a single company to oversee all of your traditional and digital advertising.
- Much easier to keep track of advertising efforts when combined through one company.
Creative Strategies: The Nuts & Bolts of a Great Advertising Campaign
What sets Engelhardt and Partners Automotive Advertising Agency apart from other ad agencies? Why should you go with us over a larger, corporate agency? What advantages can EPADV give you over the competition? Excellent questions, with equally excellent answers.
First, Engelhardt and Partners Advertising has been creating unique, 100% custom automotive advertising campaigns for our clients since 2002. We never use “cookie cutter” programs like most of our competitors. This gives our clients a definite edge over their competition. Our creative is top-notch, and our implementation is paramount. We’ll never try to talk you into something you don’t need, don’t want, or can’t afford. We work within your budget to give you the best possible return across all advertising media, from web to traditional.
Second, our company boasts a team of award-winning creative professionals, most of which have over 15 years experience in advertising and marketing. Our account executives are available 24/7 for our clients, and are able to give the personal service that only a boutique agency can give. We have the knowledge and power to fight for the best prices on media buys. We have a team of digital marketing experts with years of experience in Internet advertising. And we constantly monitor and track our clients’ efforts, to evaluate and adjust campaigns as needed. With a large agency, the client becomes just another number. Whether you’re an automotive dealership or any other type of business, when you sign with us, we become part of your team.
Third, Engelhardt and Partners Advertising is at the forefront of the digital advertising revolution. We realized long ago that soon all digital and traditional advertising would eventually be combined into a single source, and have been working toward that goal. Now, we’ve partnered with Dealer Online Marketing and incorporated a team of highly specialized digital marketing experts to lead our clients into the future of fully-integrated advertising.
Media Buying: True Professionals that Deliver.
Today’s media buying is broken down into two major elements: Traditional Media, and Online Media.
Search engine marketing (pay-per-click) has become a very specialized, sophisticated area of expertise requiring intense research, constant monitoring and adjustments to effectively manage your online campaign. Internet display advertising can be wasteful and completely ineffective if not managed properly. All forms of digital advertising including PPC, email blasts, etc. must be implemented and tracked with accuracy, or you’re just throwing money at the Internet.
Our professional online media experts not only place your online advertising but constantly maintain it, making adjustments to keywords and frequency as needed to maximize your online presence.
When it comes to traditional media buying, the real measure of media performance is your reach and frequency, as well as added value such as bonus spots, online ads, billboards, sponsorships and promotional opportunities. We work hard to build relationships that deliver maximum exposure for your media dollars. Engelhardt & Partners Advertising has the buying clout to ensure that you get the best local rates. We negotiate extras and demand the most on your behalf. We research your market like we live there. And, after each buy, we track ad placement and analyze results to show you the exact performance and return on your investment.
- Pay-Per-Click campaigns
- Multi-media strategy
- Value-added generation
- Promotion and events
- Expert co-op management
- Demographic analysis
- Evaluation of media
- Negotiating and buying
- Reach/frequency analysis
- Tracking and reconciliation
ePulse – Total Internet Marketing Package
Traditional advertising supports Internet advertising efforts; Internet advertising supports traditional advertising efforts. Together, they drive traffic both to your store and your website, building your client base and increasing sales. Engelhardt and Partners’ ePulse Total Internet Marketing Package encompasses every aspect of digital advertising, from search engine optimization and marketing to email blasts and web banner advertising, and incorporates the same look, feel and impact as your broadcast and print.
- Broadcast and print campaigns are mirrored with online advertising.
- All advertising points both to website and store.
- ROI is measured and tweaked to give you maximum performance.
- Synergy allows for both branding and hard-sell advertising, to reinforce your sales efforts.
- Our award-winning creative insures your business will always be represented in a unique and exciting way.
- We work with the Internet’s most experienced and efficient digital marketing team, Dealer Online Marketing, to provide you with the most powerful online experience possible.
ePulse - It’s the synergy of your digital and traditional marketing strategies working together to drive exposure and traffic that creates the most powerful, influential and effective advertising campaigns possible for your investment.
To learn more about our exclusive ePulse Total Internet Package, click here or call Dayna Engelhardt at 954-927-2886.
Special Programs and Tools for Automotive Dealers
In addition to our lineup of traditional and digital marketing solutions, Engelhardt and Partners Advertising offers special programs and tools for automotive dealerships.
Used Car Workshops by Tommy Gibbs, The Used Car Guy
Tommy Gibbs, President of Tommy Gibbs & Associates, specializes in leadership skills and used vehicle management. Tommy has over 23 years experience as a new car dealer, and is a frequent 20 group and conventions speaker. He’s a dynamic speaker and has an incredible passion for the business. His unique hands-on experience allows him to bring real world processes and procedures to the table. In recent years, Mr. Gibbs took a Toyota Dealership averaging 124 total units a month to over 400 units.
Tommy’s workshops and seminars help dealers to improve their used car sales by applying proven methods to inventory, management and advertising. His processes include:
- Breaking down data
- Asset Management and ROI
- Taking advantage of the Internet
- Appraisal Accountability
- Managing Water
- SETS & SUBSETS
- Advertising and Marketing
Call Engelhardt and Partners at 954-927-2886 to find out more information on Tommy Gibbs’ training and seminars or visit the Tommy Gibbs and Associates’ website at www.tommygibbstraining.com.
Custom iPhone Apps
Now you can have a custom iPhone app for your dealership! Customers download the app for free, then can use it to learn about your dealership, schedule service, or jump to your inventory page, plus much more. Prices are very affordable and offer you a new and fun way to promote your business.
360° Virtual Showroom Tour
Give your customers a 360° tour of your showroom right on your website. You can include multiple areas of your dealership, service area, body shop and more. This 360° tour is even available in HD! Click here to see the tour on one of our client’s sites.
Tires for Life Program
The Tires for Life Program can be an excellent closing tool for your salespeople, while offering your customers added value at no extra cost to them. Basically, you offer your customers free tires for the life of the car, as long as they do all dealer and manufacturer recommended service at your dealership. You can expect up to a 20% rise in service through this program, with very little cost to your dealership. Engelhardt and Partners has all the necessary forms and POP materials to implement the program with little effort.
10 Year/100,000 Mile Pre-Owned Vehicle Warranty
Working much like the Tires for Life Program, this program encourages your customers to have all oil and transmission fluid changes performed at your dealership in order to maintain status of this powertrain warranty. This program is in addition to any wrap-around warranties you may sell, and gives the customer added value at no extra cost.
